EP115: China’s # 1 Superhost Shares Her Airbnb Secrets
Summary
This article discusses revenue management strategies for short-term rentals, contrasting them with hotel revenue management. Hosts should focus on scheduled revenue management, analyzing booking data, and adjusting pricing based on market trends to improve profitability.
Key Insights
- •STR pricing is dramatically harder than hotel pricing due to factors such as product uniqueness and operational constraints.
- •Booking windows and pacing strategies shape revenue strategy in ways that hotels don't deal with.
Action Items
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
- ✓Schedule revenue management, don't just react to events.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry.
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