IHG Joins Hilton and Marriott With AI Search

Skift·Published Jul 28, 2026·Hosting Operations
IHG Joins Hilton and Marriott With AI Search
Summary

IHG is testing AI-powered conversational search, allowing travelers to describe trips in natural language for tailored recommendations. This follows similar AI search rollouts by Hilton and Marriott, signaling a trend towards more intuitive booking experiences in the hospitality industry.

Key takeaway
Insight

AI search aims to provide tailored recommendations with interactive maps, live availability, pricing, and property details based on natural language input.

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