BOOSTYLY SHORT-TERM RENTAL DOCUMENTARY COMING SOON (Ep 604
Summary
This article discusses market trends in the short-term rental space, specifically highlighting Google's increasing presence with Google Vacation Rentals and the rise of direct bookings. It also emphasizes the importance of a diverse marketing strategy and leveraging various channels to reach potential guests in an evolving market.
Key Insights
- •The travel landscape is becoming increasingly diversified, with an emergence of smaller, niche-focused OTAs (Online Travel Agencies).
- •Google is aggressively entering the short-term rental market with Google Vacation Rentals, with potential for substantial growth in 2024.
- •Airbnb and Expedia are still experiencing record revenue growth but are targeting specific geographical regions for future expansion.
Action Items
- ✓Hosts should have a diverse marketing strategy, including direct bookings, to reach potential guests and combat oversaturation.Effort: mediumImpact: high
- ✓Ensure your PMS (Property Management System) is connected to as many channels as possible, or consider using a channel manager to increase visibility on different platforms.Effort: mediumImpact: high
Tools & Resources
- →Rentals United: The article also mentions Rentals United as a channel manager.
- →Hostfully: The article mentions that Host Fully is integrated with Google Vacation Rentals.
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