Hyatt CEO Sees Lift From AI Search; Reveals ChatGPT App
Summary
Hyatt's CEO highlights the measurable gains from AI in search, conversions, and revenue, especially through its integration within ChatGPT. After a two-year focus on AI, Hyatt has updated its website to let guests use conversational searches, showing an increase in booking rates and overall revenue. The strategy also includes adapting internal operations for better performance.
Key Insights
- •Hyatt's booking conversion rate and total revenue have increased due to the new search functionality implemented on Hyatt.com and in ChatGPT.
Action Items
- ✓Consider how you can improve your website's search function for guests who prefer more natural language search queries to increase booking conversions.Effort: mediumImpact: medium
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