Expedia’s B2B Surge Buys Time for Vrbo and Hotels.com - Skift
Summary
This Skift article discusses Expedia's business-to-business (B2B) surge and its impact on Vrbo and Hotels.com. While the specifics of the surge's impact on STR hosts isn't detailed, the B2B growth potentially provides Vrbo and Hotels.com with increased resources to invest in their respective platforms. Hosts might see platform improvements or marketing efforts as a result.
Key Insights
- •Expedia's B2B surge is discussed in the article.
- •The article focuses on how this surge impacts the wider Expedia group, including Vrbo.
Action Items
- ✓Keep an eye on Vrbo for any platform updates or changes in marketing strategies that could affect your listings.Effort: lowImpact: medium
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