Revenue Management Strategies with Tom Lyons of Casago
Summary
This article discusses revenue management strategies for short-term rentals, emphasizing the importance of understanding market trends, particularly during the holiday season. It highlights the value of length-of-stay pricing and the influence of property presentation on guest decisions. Hosts should consider adjusting their pricing strategies based on booking windows and seasonal trends.
Key Insights
- •The holiday season can be divided into two pricing waves, with peaks around the 22nd-24th of December, a dip, and a rise from the 27th-31st. This contrasts with a trend of consistent pricing from the 21st-31st.
- •A significant revenue increase can be observed when implementing a length of stay pricing strategy, as a customer staying five nights is worth more than one staying two nights.
Action Items
- ✓Hosts should consider implementing length-of-stay pricing strategies to maximize revenue.Effort: mediumImpact: medium
- ✓Hosts should update listing photos and descriptions seasonally.Effort: lowImpact: low
Tools & Resources
- →Wheelhouse: Tools like Wheelhouse are making strides in this realm.
- →CasaGo: Those interested in learning more about CasaGo can explore their offerings and even franchise opportunities at www.casago.com.
Related News
The Most Encouraging Sign in 3 Years | Dec. 2025 Housing Market Update
This BiggerPockets article discusses the December 2025 housing market update, highlighting a potentially encouraging sign for the housing market with improving affordability due to relatively flat prices and declining mortgage rates. Hosts should pay attention to regional market differences, particularly in Florida and the Gulf region, and consider refinancing if they have mortgages with higher interest rates.
Middle East Leads Global Travel as Live Tourism Fuels Record Growth
The Middle East and Africa experienced an 8% increase in travel growth in November, driven by live events and expanded connectivity. Hosts in those regions may benefit from this travel surge. Consider adjusting pricing or marketing strategies to capitalize on increased demand.
Redfin: The Great Housing Market “Reset” Starts in 2026
According to Redfin, the housing market will "reset" in 2026, leading to improved affordability and a more normalized market. For STR hosts, this may mean a shift in pricing strategies and the need to adjust to potential changes in demand. Stay informed about market trends and be prepared to adapt your approach to maintain cash flow.
Mortgage applications fall 5% despite rate decline
Mortgage applications decreased despite a slight drop in interest rates, and home sales are expected to see modest growth in 2026. Hosts can watch for potential shifts in the housing market, which may affect demand and pricing strategies. Review your pricing strategy for the coming year.