Case Study of an Airbnb in Cape Town
Summary
This article discusses a case study of an Airbnb in Cape Town, South Africa, highlighting strategies to improve booking momentum. It covers topics like Instant Book settings, calendar maintenance, photo ordering, and cancellation policies. Hosts should review their listing's settings and implement these strategies to enhance their search ranking and bookings.
Key Insights
- •The more bookings you get, the more users see your listing in search results. Building a solid reputation helps you become one of the top Airbnbs.
Action Items
- ✓Set your listing to Instant Book to improve your position in search results.Effort: lowImpact: medium
- ✓Maintain your Airbnb calendar by opening up for booking a full year in advance, and update daily.Effort: lowImpact: medium
- ✓Change the order of photos in your listing. Use a collage of photos in the first position, and the first 5 should show different spaces.Effort: lowImpact: medium
Tools & Resources
- →Simon’s Airbnb Listing: Simon's Airbnb listing is mentioned.
Common Mistakes
- ⚠Hesitation to use Instant Book can negatively impact search ranking and bookings.
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