Growing Short-term Rental Occupancy for Southeast Asia Hosts
Summary
Southeast Asian STR hosts face revenue challenges despite high demand. Thailand, Malaysia, and Indonesia show disparities in ADR and RevPAR, primarily due to static pricing and lack of revenue intelligence. Dynamic pricing and adapting LOS rules are key, with over half the market still using outdated strategies. Discover how top performers are succeeding.
Key Insights
- •In Thailand, over 50.2% of properties show 'None' for sophisticated revenue management profiles, and 63.8% in Indonesia.
- •Over 50% of properties in Thailand, Malaysia, and Indonesia do not utilize dynamic pricing, representing a significant opportunity for hosts to gain a competitive edge.
Action Items
- ✓Implement dynamic pricing to competitively price your property according to demand shifts, and analyze past performance to set a strong pricing strategy.Effort: mediumImpact: high
- ✓Adapt Length-of-Stay rules aggressively based on seasons, weekdays, and weekends, or different markets to maximize bookings.Effort: mediumImpact: medium
Tools & Resources
- →PriceLabs: Use PriceLabs Dynamic Pricing to set a strong pricing strategy.
Common Mistakes
- ⚠Using uniform Length-of-Stay (LOS) rules across different seasons, weekdays versus weekends, or different markets acts as a hidden gatekeeper that blocks demand.
- ⚠Treating market volatility as a risk to be avoided rather than an opportunity to be captured with static pricing.
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