Insight
Marriott's CFO mentioned on an earnings call that the rebate program will start impacting financials in the latter half of the year, suggesting a recent implementation.
Marriott Launches Owner Rebate Program Ahead of $125 Million Credit Card Fee Jump
Summary
Marriott is launching an ITR incentive program for U.S. & Canadian franchisees, rebating up to 50 bps of gross room revenue for hitting guest satisfaction scores. This program is a response to anticipated growth in credit card fee revenue.
Key takeaway