EP209: This Week in the World of Airbnb
Summary
This article from Get Paid For Your Pad discusses revenue management routines, CEO strategies, and how STR pricing differs from hotels, with a focus on the FIFA World Cup. Hosts should review these topics to optimize pricing, manage operations, and prepare for potential demand surges.
Key Insights
- •STR pricing is dramatically harder than hotel pricing due to product uniqueness, booking windows, guest behavior, and operational constraints.
- •The FIFA World Cup could cause major ADR spikes in some cities and rapid sellouts. Some cities might experience modest lift while others experience extreme ADR spikes and rapid sellouts.
- •Booking reviews can reveal pricing and demand signals. Early bookings can indicate underpricing or upcoming events.
Action Items
- ✓Review your daily pricing to recognize booking trends and adjust pricing accordingly.Effort: lowImpact: medium
- ✓Consider how the FIFA World Cup schedule could impact demand in your area. Research host cities and match-ups.Effort: mediumImpact: high
- ✓Evaluate minimum stay rules and calendar settings in order to avoid mistakes in pricing.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
- →Freewyld Foundry: Get a Free Revenue Review
Watch Out For
- ⚠Many hosts underperform because they don’t know what to look at, when to look at it, or how to interpret booking behavior.
- ⚠Hosts often underprice their listings during high demand periods, such as the FIFA World Cup.
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