Airbnb introduces ‘Reserve Now, Pay Later’ feature to the UK
Summary
Airbnb's 'Reserve Now, Pay Later' feature is launching in the UK, allowing guests to secure bookings and delay full payment until the cancellation period. This follows a successful US trial, which accelerated bookings. A recent survey revealed 59% of UK travellers value payment flexibility, suggesting a growing trend toward flexible payment options for travel.
Key Insights
- •59% of UK respondents surveyed said flexible payment options are important when booking a holiday.
- •The US launch of 'Reserve Now, Pay Later' helped accelerate bookings between Q3 and Q4 2025.
Action Items
- ✓Consider the impact of 'Reserve Now, Pay Later' on your cancellation policy to attract more bookings.Effort: lowImpact: medium
Tools & Resources
- →Focaldata: A nationally representative survey commissioned by Airbnb and carried out by Focaldata
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