Marriott Hotels Are Secretly Selling Rooms Up To $450 Cheaper On Airbnb—And Corporate Can't Seem To Stop Them - View from the Wing
Summary
This article highlights the practice of Marriott hotels selling rooms on Airbnb at discounts of up to $450, a strategy that corporate entities are struggling to control. This practice undercuts official booking channels. The article brings to light issues with price parity and its effect on brand reputation and potentially influencing booking behavior.
Key Insights
- •Marriott hotels are selling rooms on Airbnb for up to $450 cheaper than on their own platforms.
Action Items
- ✓Monitor pricing of local hotels on both OTAs and their direct channels to stay competitive.Effort: lowImpact: medium
Common Mistakes
- ⚠Failing to monitor competitor pricing and adjust your own strategy may result in lost bookings and reduced revenue.
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