Results and Updates on Jasper's Airbnb Investment in Colombia (Ep269)
Summary
This article from Get Paid For Your Pad discusses STR revenue management, emphasizing the importance of scheduled pricing routines, analyzing booking behavior, and understanding the impact of events like the FIFA World Cup. Hosts should focus on daily and weekly pricing reviews, recognizing booking signals, and preparing for demand surges in specific markets to optimize revenue.
Key Insights
- •Specific cities, matchups, and dates during the FIFA World Cup will generate the strongest travel demand and pricing power. Countries like Germany, Brazil, Spain, England and Argentina drive heavy international travel.
- •Early bookings can indicate underpricing or upcoming events. Small daily price changes can increase exposure on OTAs.
- •STR pricing is dramatically harder than hotel pricing due to factors such as product uniqueness and operational constraints. Hotels can rely on last-minute demand but STRs cannot.
Action Items
- ✓Review bookings daily and weekly to identify pricing and demand signals.Effort: lowImpact: medium
- ✓Prepare for the FIFA World Cup by analyzing which cities and matchups are likely to produce the strongest ADR lift. Monitor early booking data.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
Watch Out For
- ⚠Hosts make a pricing mistake when they try to fill early instead of letting demand mature during events like the FIFA World Cup.
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