EP017: Jasper’s Story, from Quitting His job to Renting Out on Airbnb
Summary
This article discusses revenue management strategies specifically for short-term rentals, highlighting the differences between hotel and STR pricing. Hosts should focus on scheduling revenue management routines, reviewing bookings for pricing signals, and understanding booking windows to optimize pricing and maximize revenue. The article emphasizes that STR pricing is harder than hotel pricing, focusing on product uniqueness, booking windows, and operational constraints.
Key Insights
- •STR rate drops must be deeper near arrival compared to hotels.
- •Booking windows shape revenue strategy in ways hotels never deal with.
- •STR pricing is dramatically harder than hotel pricing due to product uniqueness, hyper-fragmented demand curves, and operational constraints like cleaning and minimum stays.
Action Items
- ✓Review bookings daily to identify pricing and demand signals.Effort: lowImpact: medium
- ✓Carefully consider minimum stay rules and calendar settings to avoid missed opportunities.Effort: mediumImpact: medium
- ✓Adjust pricing based on booking window and pacing to maximize revenue.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
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