Insight
86% of travelers find participating in entertainment, sports, and cultural experiences important to their happiness while traveling, with 75% saying these matter more now than pre-pandemic.
Five Types of Travelers Driving Premium Demand
Summary
Travel trends show "premiumization" is key, with five traveler personas driving demand beyond luxury. Hosts can attract these segments by focusing on reducing friction, offering tailored experiences, and providing value beyond basic amenities.
Key takeaway