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Summary
This article from Get Paid For Your Pad discusses various aspects of STR revenue management, including pricing routines, booking behavior analysis, and the impact of the FIFA World Cup on demand. Hosts should focus on implementing daily and weekly pricing routines and analyzing booking data to optimize revenue. Furthermore, they should prepare for potential ADR spikes during events like the FIFA World Cup.
Key Insights
- •Smaller markets like Kansas City, Boston, Seattle, and Philadelphia may outperform larger cities during the FIFA World Cup.
- •Early bookings can indicate underpricing or upcoming events. Analyzing every booking reveals pricing and demand signals.
Action Items
- ✓Review every booking to identify pricing and demand signals.Effort: lowImpact: medium
- ✓Prepare for the booking surge and potential ADR spikes, particularly in cities hosting FIFA World Cup matches.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry: Get a Free Revenue Review from Freewyld Foundry.
- →Freewyld Foundry: Learn more about Freewyld Foundry
Watch Out For
- ⚠Hosts make a pricing mistake when they try to fill early instead of letting demand mature.
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