EP192: This Week in the World of Airbnb
Summary
Airbnb is introducing new features, including in-app restaurant reservations in select US cities, and launching experiences in NYC. A recent study highlights that Airbnb guests generate significant revenue for restaurants. Hosts should be aware of these new features and how they can enhance guest experience.
Key Insights
- •71% of travelers emphasized the importance of trying local cuisine on vacation.
- •Airbnb guests generated $6.5 billion dollars for restaurants around the world between September 2016 and September 2017.
Action Items
- ✓Focus on the honesty of guest reviews and understand that future guests are unlikely to dig through reviews of previous guests.Effort: lowImpact: medium
- ✓Consider recommending local restaurants to guests to enhance their experience and capitalize on this trend.Effort: lowImpact: medium
Tools & Resources
- →Airbnb app: Airbnb is rolling out a new in-app functionality that makes restaurant recommendations and allows guests to book a table.
- →Open Homes: Airbnb Co-founder Joe Gebbia has listed his own place on Open Homes.
Common Mistakes
- ⚠The article suggests hosts should not fear leaving a negative review for guests who break the house rules.
More from Growth & Marketing
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This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM