EP192: This Week in the World of Airbnb
Summary
Airbnb is introducing new features, including in-app restaurant reservations in select US cities, and launching experiences in NYC. A recent study highlights that Airbnb guests generate significant revenue for restaurants. Hosts should be aware of these new features and how they can enhance guest experience.
Key Insights
- •71% of travelers emphasized the importance of trying local cuisine on vacation.
- •Airbnb guests generated $6.5 billion dollars for restaurants around the world between September 2016 and September 2017.
Action Items
- ✓Focus on the honesty of guest reviews and understand that future guests are unlikely to dig through reviews of previous guests.Effort: lowImpact: medium
- ✓Consider recommending local restaurants to guests to enhance their experience and capitalize on this trend.Effort: lowImpact: medium
Tools & Resources
- →Airbnb app: Airbnb is rolling out a new in-app functionality that makes restaurant recommendations and allows guests to book a table.
- →Open Homes: Airbnb Co-founder Joe Gebbia has listed his own place on Open Homes.
Common Mistakes
- ⚠The article suggests hosts should not fear leaving a negative review for guests who break the house rules.
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