Insight
The strategy focuses on replacing lower quality, lower FeePAR rooms with higher quality, higher FeePAR rooms to increase revenue.
Wyndham’s Portfolio Overhaul: Budget Hotels Are Out, Higher Fees Are In
Summary
Wyndham is strategically shifting its hotel portfolio by phasing out lower-fee economy rooms and prioritizing higher-fee midscale properties. This move aims to boost overall revenue per available room (RevPAR) despite a stable U.S. room count.
Key takeaway