What STR Hosts Near Levi’s Stadium Need to Know: SuperBowl Effect

PriceLabs
Published: February 20, 2026
Pricing & Profitability
Santa Clara, CA

Summary

Short-term rental hosts near Levi's Stadium in Santa Clara, CA, are poised for a significant revenue boost during the Super Bowl. Occupancy rates have surged to 72.5%, and ADR is up 159% to $354. This highlights a powerful demand event, and hosts should use dynamic pricing tools like PriceLabs to maximize profits.

Key Insights

  • Occupancy for Super Bowl dates has surged to 72.5%, up from 46.5% during the same period last year.
  • Booked nights in the area are up 68% versus the same point last year, with nearly 8,700 nights already locked in.
  • Average Daily Rate (ADR) has climbed to $354 per night, compared to just $135 last year - a 159% year-over-year increase.

Action Items

  • Keep your minimum stay short (1–2 nights) to avoid calendar gaps.
    Effort: low
    Impact: medium
  • List now and price assertively, as the market will absorb it.
    Effort: low
    Impact: high

Tools & Resources

  • PriceLabs: PriceLabs is a dynamic pricing and market intelligence platform.(pricelabs.co)

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