Insight
The Texas growth playbook is shifting from the 'Texas Triangle' (Austin, Dallas–Fort Worth, Houston, San Antonio) to secondary markets like Weatherford and College Station.
Four rules for underwriting secondary Texas markets in a slower cycle
Summary
Texas's 'Texas Triangle' growth playbook is shifting. Secondary markets like Weatherford and College Station are emerging as key investment areas due to attainable price points and strong economic anchors, offering new opportunities for hosts.
Key takeaway