She Turned a 300-Year-Old Italian Estate Into a Luxury Destination
Summary
Carlotta Carabba Tettamanti transformed a 300-year-old Italian estate into a luxury destination featuring villas and hotel suites. The journey involved restoring historic buildings while maintaining authenticity and offering modern amenities. Over-communication with guests and storytelling were key in creating memorable experiences, offering truffle hunting and private spa options.
Key Insights
- •The estate has been in the family for over 300 years and the restoration process has taken 18 years and is still evolving.
- •The Tenuta di Murlo estate features nine luxury private villas and three hotel suites.
Action Items
- ✓Consider incorporating unique experiences and amenities, such as private spas or cooking schools, to enhance guest stays.Effort: mediumImpact: high
- ✓Focus on over-communicating with guests before arrival to create a personalized experience.Effort: lowImpact: medium
- ✓Emphasize storytelling about your property's history to create a memorable experience.Effort: lowImpact: medium
Tools & Resources
- →Lodgify: The episode is brought to you by Lodgify!
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