Google bringing price comparison to vacation rental searches - PhocusWire

about 2 years agoScore: 75
Growth & Marketing
Pricing Strategy
OTA Strategy
Market Research
Airbnb
VRBO

Summary

Google is introducing price comparison features for vacation rental searches. This change allows potential guests to compare prices from different platforms directly on Google, which could impact your pricing strategy and visibility.

Key Insights

  • Google is bringing price comparison to vacation rental searches, allowing guests to see pricing from multiple platforms.

Action Items

  • Monitor your listing prices on various platforms and compare them to your direct booking rates to remain competitive.
    Effort: low
    Impact: medium

Tools & Resources

  • Google: Google Search

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