Google bringing price comparison to vacation rental searches - PhocusWire

PhocusWire
Published: October 24, 2023
Growth & Marketing

Summary

Google is introducing price comparison features for vacation rental searches. This change allows potential guests to compare prices from different platforms directly on Google, which could impact your pricing strategy and visibility.

Key Insights

  • Google is bringing price comparison to vacation rental searches, allowing guests to see pricing from multiple platforms.

Action Items

  • Monitor your listing prices on various platforms and compare them to your direct booking rates to remain competitive.
    Effort: low
    Impact: medium

Tools & Resources

  • Google: Google Search(google.com)

Related Videos

More from Growth & Marketing

News article thumbnail
Travel Is Facing a New Test: AI Fragmentation

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.

3 days ago75
Vrbo’s New Tagline Signals the End of the Ad Wars — and a Bigger Strategic Shift

Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.

3 days ago82
Samsung Browser Users Can Now Access Airbnb Instantly - SammyGuru

Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.

3 days ago75

Curated by Learn STR by GoStudioM