Google Tests Ad Formats That Push Attractions Bookings: Scoop
Summary
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.
Key Insights
- •Google is inserting sponsored links from multiple experiences platforms into a booking module when users search for attractions, such as Disneyland.
Action Items
- ✓Monitor how guests are finding local attractions and experiences near your properties. Consider updating your listing descriptions to highlight nearby attractions.Effort: lowImpact: medium
Tools & Resources
- →Headout, Trip.com, Klook: The article mentions Headout, Trip.com, and Klook as examples of booking platforms.
Related Videos
More from Growth & Marketing
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
RedDoorz, a budget hospitality platform, has maintained 25% YoY growth, driven by a multi-brand strategy. They are expanding AI-driven systems and company-operated hotels to enhance customer experience. Travelers prioritize shorter regional trips, authenticity, and experiences over accommodation spending, impacting host strategies.
Hopper's B2B arm, HTS, has secured a deal with RBC, Canada's largest bank, taking over from Expedia Group after 12 years. This move comes as Capital One Travel downgrades its relationship with HTS, creating questions about Expedia’s travel partnerships. The contract's exclusivity with RBC put other Expedia partnerships at risk.
Curated by Learn STR by GoStudioM