HOST YOUR LUXURY HOMES ON PLUM GUIDE (Ep 602)

about 2 years agoScore: 78
Growth & Marketing
OTA Strategy
Guest Reviews
Guest Communication
Luxury
Multiple Properties

Summary

This interview discusses Plum Guide, an OTA focused on "discerning travelers" who are design-focused and willing to pay a premium. Plum Guide vets homes, focusing on quality of service and guest experience to differentiate itself. Hosts can list on Plum Guide alongside other platforms and integrations are available with major PMS systems.

Key Insights

  • Plum Guide targets 'discerning travelers' who typically earn $150,000+ per year.
  • Plum Guide aims to vet every home in a market within 12 months, accepting only the top 3-5%.
  • Plum Guide uses a mix of AI tools, physical visits and review analysis to vet hosts.

Action Items

  • Consider listing your luxury property on Plum Guide if you cater to a high-end clientele and are meticulous about design and customer service.
    Effort: low
    Impact: medium

Tools & Resources

  • Plum Guide: Plum Guide
  • Channel Managers and PMSs: Vantio, BookingPal, Rentals United, Guesty

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