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How to Create an Airbnb Video to Market Your Property [+Tools]
Summary
This article discusses creating marketing videos for your Airbnb listing, even though Airbnb doesn't directly support video uploads. Hosts should consider using third-party platforms like YouTube and other social media to showcase their properties and include a clear call to action within the video.
Key Insights
- •YouTube is the second most popular website after Google, with users viewing over 1 billion hours of video content each day.
- •Another study found that 92 percent of mobile video viewers share videos with others.
- •According to HubSpot, 72% of customers would rather learn about a product or service by watching a video.
Action Items
- ✓Include a link to your video channel in your Airbnb listing description to drive potential guests to your video content.Effort: lowImpact: medium
- ✓Make sure to include a CTA directing them to your Airbnb listing (or direct booking website, if you have one).Effort: lowImpact: medium
- ✓Post your video on YouTube and include relevant tags, such as your city name, “Airbnb”, “cottage”, “entire home/apt”, “romantic”, “business travelers”, etc. and include a link to your listing on Airbnb in the description part of your video.Effort: lowImpact: medium
- ✓Promote your Airbnb video on other video platforms, and social media sites where your target audience hangs out.Effort: lowImpact: medium
Tools & Resources
- →Promo: Promo offers a bunch of templates that you can personalize for your Airbnb video.
- →Videoshop: Videoshop offers a full scope of features that you will find useful for creating your Airbnb video.
- →Ripl: Ripl is a perfect tool for creating videos to share on social media.
- →Renderforest: Renderforest has a large variety of real estate templates to give you an opportunity to create real estate listing videos effortlessly.
- →FlexClip: FlexClip is a free video editor that allows you to create Airbnb videos from scratch without having to be a professional editor.
- →Animoto: Animoto is one of the most popular tools to help you create your property videos.
Watch Out For
- ⚠Avoid licensed or copyrighted content.
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