How to Find New Airbnb Properties
Summary
This article discusses strategies for finding and securing new Airbnb properties, emphasizing the need to build influence and stay top-of-mind within your network to attract opportunities. It highlights the importance of consistent marketing efforts and taking daily actions to grow your short-term rental business. Hosts should focus on dominating one marketing channel and communicating authentically with their target audience.
Key Insights
- •Competing with larger companies like Sonder and Vacasa requires focusing on building influence in the marketplace rather than matching their large marketing budgets.
Action Items
- ✓Develop a property abundance plan by taking daily action to spread the word about what you do.Effort: lowImpact: medium
- ✓Stay top-of-mind with your network so they bring new Airbnb properties to you.Effort: lowImpact: medium
Tools & Resources
- →Eric on TikTok: Eric on TikTok(tiktok.com)
- →Get Paid for Your Pad on YouTube: Get Paid for Your Pad on YouTube(youtube.com)
Related Videos
More from Growth & Marketing
The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM