How to Leverage the Film Industry to Fill Your Airbnbs
Summary
This article discusses how short-term rental hosts can leverage the film industry to fill their properties. It explores listing on local film commissions and setting rates for production crews, offering a potential revenue stream beyond standard Airbnb bookings. Hosts can attract film crews by designing their spaces to suit a production company's needs.
Key Insights
- •The article references a host's experience in Whistler, BC where a Hallmark series recently filmed.
- •Production companies rent properties and pay a premium to film in those spaces, but you won’t find film crews on Airbnb. Hosts can access this market by listing with their local film commission.
Action Items
- ✓Design your short-term rental space to attract the interest of a location manager.Effort: mediumImpact: medium
- ✓List your property with the local film commission to attract film crews.Effort: mediumImpact: medium
Tools & Resources
- →VRBO: Laura is also on VRBO.
- →The Suite Life Whistler: Laura Wegner is Founder of The Suite Life Whistler.
Related Videos
More from Growth & Marketing
The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM