How to Manage a Short Term Rental Without Hiring a Property Manager

about 1 month agoScore: 85
Hosting Operations
Automation
Guest Communication
Tax Strategy
Team Management
Dynamic Pricing

Summary

This article from The Short Term Shop argues that self-managing your STR is often the smarter move, as it saves on management fees and offers tax advantages. It outlines tools and systems for successful self-management, emphasizing the importance of building a reliable local team and automating guest communication, and explains the advantages of being involved in the process yourself.

Key Insights

  • Traditional property managers charge 20–30% of gross rental income. On a property generating $100,000 annually, that’s $20,000–$30,000 out of your pocket.
  • The short term rental tax loophole allows you to use bonus depreciation to offset your W-2 income if you actively manage your property.
  • Once your systems are set up, most investors spend only a few hours per month checking in.

Action Items

  • Build a trusted local team of cleaners, handymen, and vendors.
    Effort: medium
    Impact: high
  • Create a direct booking website and leverage social media to drive repeat guests.
    Effort: medium
    Impact: medium

Tools & Resources

  • Channel Managers: Sync calendars and bookings across Airbnb, Vrbo, and direct booking sites to avoid double bookings.
  • STS Plus: Inside STS Plus , we give you templates, vendor recommendations, and a community of thousands of investors already running these exact systems.
  • Short term rental tax loophole guide: You can read more in our detailed guide on the short term rental tax loophole , or check out our video podcast episodes where we break down tax savings strategies with CPAs who specialize in short term rentals.
  • PriceLabs: Tools like PriceLabs or Wheelhouse adjust your nightly rates based on demand, competition, and seasonality.

Watch Out For

  • The biggest risk is not building a reliable local team. Without good cleaners and handymen, your property can quickly suffer.

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