How to Use Email Marketing to Personalize the Guest Experience

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Published: August 31, 2020
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Summary

This article discusses how hosts can personalize the guest experience through email marketing, leveraging surveys and automated content. Hosts can use guest preferences to curate itineraries and recommend local attractions. It also details the technology needed to implement such a campaign.

Key Insights

  • •Colin Holowaychuk hosts a portfolio of 200-plus Airbnb listings in Tulum, Mexico.

Action Items

  • ✓
    Ask guests to register all people staying and send out an email survey to gather information about their priorities and preferences.
    Effort: low
    Impact: medium
  • ✓
    Use the survey information to curate a unique guest experience, such as highlighting local attractions and activities.
    Effort: low
    Impact: medium

Tools & Resources

  • →
    Zapier: Zapier to connect software.
  • →
    Typeform: Typeform survey platform.
  • →
    ActiveCampaign: Any email marketing service (i.e.: ActiveCampaign, Mailchimp, etc.).
  • →
    Mailchimp: Any email marketing service (i.e.: ActiveCampaign, Mailchimp, etc.).
  • →
    Vamonosco: Colin Holowaychuk is the founder of Vamonosco, a done-for-you solution that generates new bookings and increases revenue for short-term rental (STR) managers.

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