Increase revenue by finding your Airbnb niche
Summary
To increase revenue, hosts should identify their ideal guest, or 'guest avatar', and tailor their listing and experience to meet their needs. The article suggests reviewing past guest feedback and considering the local market's visitor profile to find your niche. This can lead to significant revenue increases, as demonstrated by the author's personal experience.
Key Insights
- •The details matter a LOT when tailoring an experience to a specific guest avatar, focusing on their needs and preferences.
- •The author increased revenue by 50% by tailoring their listing to a specific guest avatar (couples) after previously hosting without a defined niche.
Action Items
- ✓Start thinking about your guest avatar, if you haven't already identified one.Effort: lowImpact: medium
- ✓Review past guest feedback and reviews to identify what type of guests enjoyed their stay the most.Effort: lowImpact: medium
Tools & Resources
- →Free workshop: Take this free workshop where my business partner Eric and I walk you through the process.
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Curated by Learn STR by GoStudioM