Inventory Acquisition Strategies with Brooke Pfautz (Ep570)
Summary
This podcast episode discusses strategies for property managers to acquire more short-term rental properties to manage. The key takeaway is that data-driven outbound marketing, including list brokers, websites, CRMs, and omnichannel marketing (direct mail, email, social media ads) are effective strategies to find and contact potential clients. Remember to answer your phone!
Key Insights
- •Omni-channel marketing combines multiple strategies. The guest mentions the importance of consistent direct mail campaigns, advising sending multiple mail pieces over time rather than a single large mailing.
- •The fastest way to acquire data is to use list brokers, such as InfoUSA, Exact Data, or Melissa Data, focusing on absentee owner records (where the property owner's address is different than the property address).
- •Email marketing is effective, but keep emails very short and focus on a clear call to action. Use services like MailShake to ensure email deliverability.
Action Items
- ✓Use an outbound, multi-channel marketing approach including direct mail, email campaigns, list-based targeting on social media (Facebook, Instagram, LinkedIn, and Twitter), and IP targeting.Effort: mediumImpact: high
- ✓Answer your phone when leads contact you - a significant number of property managers don't answer or return calls promptly.Effort: lowImpact: high
- ✓Build a website or landing page to serve as the initial point of contact for potential clients, and use a CRM like HubSpot or Ventory to manage leads.Effort: lowImpact: medium
Tools & Resources
- →HubSpot: HubSpot is mentioned as a good CRM platform.(hubspot.com)
- →MailShake: MailShake is mentioned to ensure your emails are getting delivered into the inbox and not the spam box.
- →Unbounce: Unbounce is mentioned as a good landing page builder.(unbounce.com)
- →Ventory: Ventory is mentioned as a CRM platform specifically designed for inventory acquisition.
Common Mistakes
- ⚠Failing to answer the phone or return calls promptly can cause you to lose potential leads.
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