Key Airbnb Metrics Every Host Should Track
Summary
This article details key Airbnb metrics, such as occupancy rate, ADR, and booking conversion, that hosts should track to understand and improve their business performance. It also recommends using tools like Hostfully and dynamic pricing tools to optimize pricing and gain deeper insights, which can lead to better strategic decisions.
Key Insights
- •Booking lead time helps you anticipate occupancy and adjust your Airbnb pricing.
- •Low booking conversion rates indicate an issue with your listing, such as poor visibility or weak reviews.
- •Market analysis by AirDNA indicates you should aim for at least 60 to 70% occupancy across the year to remain profitable.
- •Aim for at least a 4.5 or above guest rating to keep attracting guests to your property. Consistently maintain a 4.8 or higher to achieve Superhost status and get boosted in the algorithm.
Action Items
- ✓Review Airbnb metrics regularly over time; reviewing the dashboard every week or month can help you spot concerning trends early enough to take action.Effort: lowImpact: medium
- ✓Make sure you’re following best practices by using a clear description, high-quality photos, and keywords to describe your property and its amenities.Effort: lowImpact: medium
Tools & Resources
- →dynamic pricing tools: Use dynamic pricing tools to find trends in ADR in your area and benchmark your property’s performance in real-time.
- →Hostfully: Hostfully integrates with top dynamic pricing tools.
- →Hostfully: Use a Property Management System (PMS) like Hostfully to access more data points.
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