Online Travel Is Set for Growth, But AI Threatens the Status Quo
Summary
The online travel agency (OTA) market is expected to grow steadily, presenting opportunities for hosts. The OTA market generated $94 billion in revenue in 2024. Consider how to leverage OTA platforms effectively.
Key Insights
- •The OTA market generated $94 billion in revenue in 2024, a 48% increase from 2019.
- •Skift Research expects the OTA sector to grow about 7% annually through 2026.
Action Items
- ✓Consider how you're using OTAs like Airbnb, VRBO and Booking.com.Effort: lowImpact: medium
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