OpenAI Breaks Open ChatGPT App Submissions

Skift
Published: December 18, 2025
Growth & Marketing
OpenAI Breaks Open ChatGPT App Submissions

Summary

OpenAI is allowing developers to build apps directly within ChatGPT, similar to mobile app stores. Booking.com and Expedia are early adopters. Hosts can potentially leverage these apps for their STR business.

Key Insights

  • OpenAI is launching an app directory within ChatGPT, allowing developers to create chat-native experiences.

Action Items

  • Explore potential apps within the ChatGPT app directory that could benefit your short-term rental business, such as those related to guest communication or streamlining booking management.
    Effort: low
    Impact: medium

Tools & Resources

  • ChatGPT App Directory: The article mentions an app directory at chatgpt.com/apps.(chatgpt.com/apps)

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