Posadas Sets Sustainability Standard for Meetings as Tours and Experiences Sector Eyes Consolidation

3 months agoScore: 75
Growth & Marketing
Direct Booking
OTA Strategy
Market Research
Amenities

Summary

This article discusses the changing landscape of the travel and hospitality industry, highlighting the trend toward sustainability in meetings and events. It also touches upon the consolidation within the tours and experiences sector. Hosts should consider the importance of aligning business objectives with social responsibility and exploring technology to stay competitive.

Key Insights

  • The tours and experiences sector is undergoing significant change with consolidation as a key driver of efficiency and growth.
  • Smaller providers without digital capabilities are struggling to compete.

Action Items

  • Consider investing in technology and operational efficiencies to meet the expectations of modern travelers.
    Effort: medium
    Impact: medium
  • Prioritize both impact and innovation to thrive in an increasingly competitive landscape.
    Effort: low
    Impact: medium

Watch Out For

  • Consolidation carries risks for operators who fail to adapt, potentially widening the gap between tech-enabled leaders and legacy providers.

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