Q&A: Inside Civitatis’ Push to Own the Spanish-Language Tours Market
Summary
Civitatis, a tour and activity OTA, is focusing on Spanish and Portuguese-speaking travelers. Hosts should be aware of the growing importance of experiential travel and the impact of social media in driving bookings, as these trends can influence guest expectations and marketing strategies.
Key Insights
- •45% of repeat customers generated 80% of Civitatis' revenue in 2024, highlighting the importance of building guest loyalty.
- •The global tours and activities sector is projected to reach $300 billion by the end of 2025.
- •Social media (YouTube, TikTok, and Instagram) is driving discovery and bookings.
Action Items
- ✓Focus on providing a high-quality guest experience to encourage repeat bookings and build customer loyalty.Effort: mediumImpact: high
- ✓Consider incorporating social media platforms into your marketing strategy to reach younger audiences and drive bookings.Effort: mediumImpact: medium
Tools & Resources
- →Civitatis: Civitatis is mentioned.(civitatis.com)
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