Q&A: Why Travel Needs a New Platform Built for an Open Ecosystem
Summary
This article discusses the need for new technology platforms in the travel industry to help businesses, including those offering travel services, integrate them into their existing businesses. It highlights how existing travel technology is outdated and creates barriers to entry, which affects competition and innovation. Hosts can consider exploring platforms that offer embedded travel services to expand offerings.
Key Insights
- •Embedded travel products, which package the entire lifecycle into a turnkey solution, reduce cost and risk while unlocking new revenue and powerful cross-selling opportunities for brands.
- •Legacy Global Distribution Systems (GDS) were designed for travel agents, which leaves new companies without the scaffolding they need to launch quickly or innovate.
Action Items
- ✓Consider exploring platforms that offer embedded travel services to expand offerings and potentially capture new revenue streams.Effort: mediumImpact: medium
Tools & Resources
- →OnArrival: OnArrival is a platform mentioned for simplifying the process of launching travel services.(onarrival.com)
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