Real estate firm JLL launches short-term rental platform - PhocusWire
Summary
Real estate firm JLL has launched a short-term rental platform. Hosts might find this interesting as a potential indicator of increased institutional investment in the STR market, possibly leading to more competition.
Key Insights
- •Real estate firm JLL has launched a short-term rental platform.
Action Items
- ✓Monitor the launch of new platforms to understand how the market is evolving and how to adjust your strategy.Effort: lowImpact: medium
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