Rove Bets on the ‘Hotelization’ of Workspaces with Its New ‘HQ by Rove’ Concept
Summary
This article discusses the "hotelization" trend in commercial real estate, where office spaces are designed with hotel-like amenities and services. The HQ by Rove concept in Dubai is highlighted as a model that integrates hospitality principles into workspaces, offering flexibility, wellness-focused design, and community-building features. Hosts can consider this as a source of design/amenity inspiration and a signal of changing guest expectations.
Key Insights
- •According to a Cisco report, 45% of global companies have hybrid work structures, and 72% mandate in-office work. 87% of people don’t want to be in their current offices, highlighting a clear market gap for better-designed spaces.
- •The article highlights the growing trend of "hotelization" in real estate, integrating hospitality-style amenities and services into commercial spaces.
Action Items
- ✓Consider incorporating elements of hospitality design into your listing, focusing on amenities, community spaces (if possible), and a premium experience to appeal to guests.Effort: mediumImpact: medium
- ✓Review your current amenities and consider adding features that promote wellness and relaxation to your listing.Effort: lowImpact: medium
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