Scaling with Soul: How Zzzing Uses AI to Keep Hospitality Human with Sab Mulligan

VRM Intel
Published: October 21, 2025
Hosting Operations

Summary

This interview with Zzzing, a hospitality brand in Malta, reveals how they scaled rapidly from 40 to nearly 500 properties while maintaining a focus on guest experience. They leveraged technology, including AI, to automate tasks and free up their team to focus on guest interactions and personalization.

Key Insights

  • Zzzing uses AI to automate routine tasks and free up their teams for more meaningful guest interactions.
  • Zzzing scaled from 40 to nearly 500 properties.

Action Items

  • Consider how technology, including AI, can be used to streamline operations and enhance guest experience in your own properties.
    Effort: medium
    Impact: medium
  • Evaluate your current tech stack and explore potential tools or services to streamline processes and personalize guest interactions.
    Effort: medium
    Impact: medium

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