Staycation Case Study: Is Paying for TV Exposure Worth It for STRs?
Summary
This article discusses the value of paying for TV exposure for STRs and explores revenue management strategies. It also provides insights on the CEO's role in scaling an STR business and highlights the differences between hotel and Airbnb revenue management. Consider the strategic focus and identify bottlenecks in your business and review your pricing and revenue management cadence.
Key Insights
- •The article emphasizes the importance of pattern recognition as a CEO skill for STR businesses.
- •The article discusses the impact of TV exposure on direct bookings, brand awareness, and content creation for STRs.
- •The episode highlights how early bookings can indicate underpricing or upcoming events.
Action Items
- ✓Identify the biggest bottlenecks in your STR business.Effort: lowImpact: high
- ✓Make sure to schedule revenue management, not reactive.Effort: lowImpact: medium
- ✓Consider using podcasts, PR, and influencer collaborations to grow your STR business.Effort: mediumImpact: medium
Tools & Resources
- →Eric Moeller: Follow Eric Moeller on LinkedIn.(https://www.linkedin.com/in/ericdmoeller)
- →Freewyld Foundry: Follow Freewyld Foundry on LinkedIn.(https://www.linkedin.com/company/freewyldfoundry)
- →Kaye Putnam: Follow Kaye Putnam on LinkedIn.(https://www.linkedin.com/in/kayeputnam)
- →Freewyld: Apply for a Free Revenue Review from Freewyld.(https://www.freewyldfoundry.com/get-started)
- →Freewyld: Get a Free Revenue Review from Freewyld.(https://www.freewyldfoundry.com/report)
- →Freewyld Foundry: Learn more about Freewyld Foundry.(https://www.freewyldfoundry.com)
- →Jasper Ribbers: Follow Jasper Ribbers on LinkedIn.(https://www.linkedin.com/in/jasperribbers)
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Curated by Learn STR by GoStudioM