The Airbnb 2023 Winter Release: What You Should Know
Summary
Airbnb's Winter 2023 Release includes new features that allow hosts to provide more detailed listing information, potentially boosting bookings. A new 'Guest Favorite' badge highlights high-quality listings, influencing search rankings. Hosts should update their listing details and strive for high guest ratings to benefit from these changes.
Key Insights
- •Listings with more detailed information receive 20% more bookings, according to Brian Chesky.
- •The average rating of a Guest Favorite listing is 4.92.
Action Items
- ✓Add as much detail as possible to your listing, specifically in the amenities section, about items like TV size, streaming services, and the brand of provided amenities.Effort: lowImpact: medium
- ✓Focus on providing outstanding hospitality to your guests to receive high ratings and reviews.Effort: mediumImpact: high
Tools & Resources
- →Rankbreeze: Rankbreeze is mentioned as a tool that helps you optimize your listings and tracks your rankings in the Airbnb search results.
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