Three years of growth: The state of Airbnb-friendly real estate
Summary
Airbnb's "Airbnb-friendly" program, which allows part-time hosting in apartments and condos, is expanding with partnerships to help renters find these buildings. Hosts in the program are earning significant supplemental income, and new collaborations aim to streamline renter discovery. Consider finding out if your property is eligible and leverage these partnerships to attract renters.
Key Insights
- •The typical part-time apartment host in the Airbnb-friendly program earned about $3,900 across 34 nights of hosting, which is roughly 2.5 months of rent for the average U.S. renter.
- •Participating properties saw up to 1.5× more search impressions, 88% more property views, and 64% more high-intent leads compared with non-Airbnb-friendly properties.
Action Items
- ✓If you own or manage a property, explore the possibility of participating in the Airbnb-friendly program to attract and retain residents.Effort: mediumImpact: medium
Tools & Resources
- →Entrata: Airbnb is partnering with the property management platform Entrata.
- →Apartment List: A major focus this year has been expanding renter discovery through platform partnerships—most notably with Apartment List.
Watch Out For
- ⚠Failing to explore partnerships with platforms like Apartment List and Entrata could mean missing out on significant marketing advantages and potential renter leads.
Related News
Inside the Revival of India-China Travel as Flights Resume and Visas Ease
India and China are restoring travel ties, including easier visa processes and resumed flights. This could increase inbound tourism to both countries, potentially creating new opportunities for hosts, especially those in areas popular with international travelers.
HomeServices of America CEO Chris Kelly charts new strategy for 2026
HomeServices of America's CEO discusses the future of the real estate industry, emphasizing the importance of a full-service model and leveraging technology to enhance the customer experience. Hosts should consider how they can better serve their guests, focusing on a seamless experience and staying informed about industry trends.
Can Airbnb Work for Hotels? What Early Tests Show
Airbnb is testing a pilot program with hotels to see if its platform can be used by traditional lodging. This means Airbnb will potentially be more of a distribution channel for hotels. Hosts should be aware of this potential shift in the market and how it might impact their occupancy and visibility.
Social Media Never Cracked Travel Booking. Agentic AI Could Face a Similar Problem
This article discusses how social media has failed to become a major booking platform for travel. It highlights that new AI-powered booking platforms may face similar challenges in gaining user adoption. Hosts should consider that reliance on these new platforms could be risky.