Vrbo Q3 2025: More Demand Through Expedia, More Bookings Through Deals
Summary
Vrbo is increasingly integrated into Expedia's core shopping experience, leading to double-digit growth in vacation rental bookings due to the implementation of promotions and loyalty programs. Hosts should focus on optimizing their listings to align with Expedia's value-based merchandising and personalized ranking systems, ensuring their properties are easy to compare and operationally consistent.
Key Insights
- •Expedia launched new design flows in lodging search and post-booking paths, leading to double-digit growth in vacation rentals, alongside record attach rates.
- •Attach behavior is hitting records, reinforcing Expedia’s bundled-trip direction.
- •20% of Vrbo bookings in Q3 were on a promotion suite rolled out in Spring of the same year, indicating the growing importance of promotional tools.
- •Expedia introduced member deals for Vrbo, giving members access to better rates, thus leveraging loyalty as a pricing mechanism.
Action Items
- ✓Review your Vrbo listing and ensure it includes structured content, clean attributes, reliable policies, strong guest feedback, and a low cancellation rate.Effort: lowImpact: medium
- ✓Consider implementing Vrbo's promotion tools such as early booking and last-minute discounts.Effort: mediumImpact: medium
Tools & Resources
- →RSU: Earlier RSU coverage already tracked Vrbo’s shift toward a more structured promotion toolkit.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM