Why Your Pricing Tool Isn't Working (And the 5 Fixes)
Summary
This article discusses common pricing mistakes STR hosts make and how they impact revenue, emphasizing the importance of understanding booking windows and demand patterns. Hosts should review their pricing strategies, paying attention to minimum price settings, booking windows, and seasonal profiles to maximize revenue.
Key Insights
- •The start of 2025 was slow, and year-over-year growth has stalled, costing operators real money.
- •One client increased RevPAR by 35% just by fixing their booking window pacing.
- •World Cup pricing insights: $1,800/night bookings already coming in for 3-bedroom units.
Action Items
- ✓Consider using seasonal profiles for minimum price adjustments.Effort: mediumImpact: medium
- ✓Fix booking window pacing by analyzing booking patterns.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry Revenue Report: Freewyld Foundry Revenue Report is mentioned.(freewyldfoundry.com/report)
- →PriceLabs: PriceLabs is mentioned.(pricelabs.co)
Common Mistakes
- ⚠Setting a maximum price in your pricing tool could be limiting your peak season revenue.
- ⚠A single minimum price across the year leaves money on the table during peak demand.
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Curated by Learn STR by GoStudioM