Winter Is Coming: What Ski-Town Short-Term Rental Managers Should Know Before the Snow Hits
Summary
This article discusses the upcoming winter ski season and its impact on short-term rentals in ski towns. Hosts in these markets should prepare for shorter booking windows, weather-driven demand, and consider how the La Niña weather pattern will impact bookings. It's crucial to be flexible with pricing and minimum stays to optimize for revenue.
Key Insights
- •Lake Tahoe has a 40% average occupancy, a $281 ADR, and a 33-day booking lead time.
- •Mammoth stands out with the shortest lead time (13 days), indicating late bookings, while Park City has the highest ADR ($330).
- •Tahoe is pacing 22% behind last year for winter occupancy.
Action Items
- ✓Build flexibility into your pricing and minimum-stay settings to capture demand efficiently.Effort: mediumImpact: medium
- ✓Optimize for 3-4 night stays by rewarding longer stays with small discounts and reducing restrictive rules.Effort: lowImpact: medium
- ✓Review neighborhood-level comps, as performance profiles vary significantly within the Tahoe market.Effort: mediumImpact: medium
Tools & Resources
- →Beyond: All insights are powered by Beyond’s proprietary dataset.
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