STR News.

Best Western's parent company, BWH Hotels, is expanding into the outdoor lodging market with the new Backdrop by WorldHotels brand. The focus is on upscale camping, also known as glamping. Soft-brand structures, like WorldHotels, are ideal for unique properties. These properties gain access to established reservation systems and loyalty programs.

This article from Lodgify highlights the growing trend of glamping, suggesting it as a potential business opportunity for vacation rental owners. Hosts should consider exploring glamping as a niche offering and review the free business plan template to assess its viability.