Google Business Profile Optimization: 20 Expert Tips to Dominate Local Search in 2025

Summary

This video by John Lincoln from Ignite Visibility outlines 20 tips to optimize your Google Business Profile (GBP) to attract local customers and improve visibility in Google search results. These include managing NAP consistency, leveraging reviews, using local service ads, optimizing image alt text, local schema markup, geo-tagging, crafting calls-to-action, geo-grid reporting, and staying updated with dynamic updates to drive leads. The video explains key elements from name, address, and phone number to images, videos, hours of operation and calls-to-action, as well as innovative strategies and a high-level view of schema markup, local search ads, and geo-grids.