Airbnb Failed. Now everything is changing.
15.2K views9 months ago17m 35sScore: 82
Sean Rakidzich
Growth & Marketing
intermediate
OTA Strategy
Direct Booking
Pricing Strategy
Guest Communication
Multiple Properties
Summary
This video discusses how Airbnb has changed from its original intention of connecting travelers with local hosts, to becoming a platform used to scale and build an investment portfolio. While this has created challenges for hosts, the presenter shares that focusing on unduplicatable qualities like customer service, a great customer vibe, and providing amenities like kitchens will help hosts set themselves apart. Further, hosts can use multi-channel marketing, direct booking, and find cost savings to adapt.



